Praise at Work
I designed Praise — a Flock app where employees can recognise colleagues for good work. I conceptualised the praise creation flow, added the ability to track user's praise activity, and created the team leaderboard.
I was the only designer working on this project which spanned around two weeks. I conceptualised the idea and created high-fidelity flows. Given the project was the part of discovery sprint, the deliverable of the project was the concept and flows.
Flock is a chat platform that solves workplace communication needs of teams. Its competitors include Slack, Facebook for Workplace, Stride, and Microsoft Teams. Flock app integrates productivity tools (like Notes, To-dos) or third party-services (like Jira, Asana, Bitbucket).
The idea of praise stemmed from the activities HR team organises for employee engagement. These activities vary across organisations, but most of them include recognising colleagues to boost up the confidence levels. People enjoy writing thank-you notes praising each other and they also look forward to what people write for each other. Building on this, I designed Praise app in Flock as a design experiment to increase user engagement in Flock.
Business goal was to increase the user engagement and retention.
Several products which serve similar needs are: Wall of Fame, High Five, Shout out, Tap my Back, Praisely, Hey Taco (Slack bot), Small Improvements. Most of them either exist independently or are integrated into HR management platforms. Integrating with work-chat has been an untapped domain, where the user-engagement potential can be substantially higher.
User giving the Praise
When I appreciate the work of my teammate, I want to praise her so that she gets recognised across the whole organisation.
When someone in my team performs well, as a manager I want to praise her so that the receiver feels motivated and boosts the team spirit.
User consuming the Praise
When I want to check team updates in Flock, I want to see recent praises so that I am aware if my project mates have been praised and I can congratulate them.
As an HR when I want to motivate different teams in my organization, I want to get a list of top employees who performed really well so that I can give them some award for the recognition.
When I receive a praise, I want to know who has praised me and what the praise is about, so that I feel accomplished and thank the person for praising me.
Concept 1: Praise in the Feed
Feed is a go-to place where user can post to update the whole organisation at once. Where does Praise fit in Feed?
Praising is a type of content
Clears the social clutter in the bigger team channels by organising praise like conversations into threads by means of comments and likes (in turn reducing noise/notifications for the user)
Concept: Praise as a part of Feed
Types of Content in Feed:
Updates and announcements
Knowledge sharing, social and fun
Survey, polls, opinions, and questions
There needs to be a balance between engagement and productivity, and that's where this idea was shot down. The goal of Feed was contradictory to the notion of productivity that Flock promotes into work teams. The social media vibe of Feed would be counterproductive to work.
Concept 2: Praise as a separate app
Posting a new praise
This is the most critical flow as it decides the content generation, which in turns leads to further engagement by consumption. Hence, the goal was to design a quick and easy way to post praise. The biggest challenge here was to motivate people to write a praise. This happens when user recalls who to write a praise for, or he recalls the reasons for which he can praise his colleagues.
Design a frictionless way to post a praise such that user can easily come up with who and what to praise, thus making it less of work
Happy Flow: Posting a new Praise
Explorations: Posting a new Praise
Leaderboard and Profiles
The idea was to make praising a fun activity in the team, similar to what HR team tries to make of the activity. I designed a monthly leaderboard to track and announce winners. My profile section collates the praise activity of the user, keeping in mind that likes and comments on these will be of the most relevant to user.
Other Flows: Leaderboard and profiles
Explorations: Leaderboard and navigation
At work, productivity should not be compromised by irrelevant notifications. Hence I came up with the notifications most meaningful to the user.
Bot notifications: Receiving a praise, nudge to praise, monthly leaderboard, winner
Designing with a right balance of goals is important. As in the case of Feed approach (Concept 1), too much of engagement didn't align with the over-arching product goal of Flock to maximise productivity.